Changing Wine Trends in India: Rise of Wine Culture Among Young Indians & Its Promising Future
Changing Wine Trends in India: Rise of Wine Culture Among Young Indians & Its Promising Future Introduction India's wine industry is undergoing a cultural renaissance. While traditionally a whiskey and beer-dominated market, wine is now gaining popularity, especially among urban millennials and Gen Z consumers . A shift towards healthier lifestyles, increasing disposable incomes, global exposure, and lifestyle aspirations are all contributing to this transformation. 1. Current Landscape of Wine in India Industry Size & Growth India’s wine market is valued at USD 150–180 million as of 2024. The market is expected to grow at a CAGR of 20–25% over the next five years. Domestic wine production accounts for 80% of total wine sales . Maharashtra and Karnataka contribute to 90% of domestic wine production . Popular Wine Regions in India Nashik (Maharashtra) – India's wine capital Nandi Hills (Karnataka) Puducherry , Himachal Pradesh , and Sikkim – eme...